Slow Development Of Agricultural And Electrical Business

The development of agricultural electrical machinery business cannot be separated from the attributes of agricultural machinery products and the actual social consumption situation. Judging from the current situation, there are the following two factors restricting the agricultural and electrical machinery manufacturers.

The first is the limitation of agricultural machinery subsidies. Since the implementation of the subsidy policy, farmers have more or less developed a consumption habit and psychological dependence on what agricultural machinery products are subsidized and bought without subsidies. For many years, many procedures for farmers to apply for subsidies were basically handled by dealers, and social intermediary websites did not have this function. At present, it is not very realistic to purchase and apply for subsidies online. Government departments have given a series of authority to review subsidy qualifications to social intermediary websites. From the current point of view, they still do not have the conditions, including the inability to eliminate the fear of subsidies. In addition, enterprises cannot build subsidy operations online by building e-commerce channels themselves.

The second is the characteristics of agricultural machinery products: First, after-sale network operators can not meet. As a large-scale means of production, agricultural machinery is different from our daily necessities and even home appliances. It is highly concentrated in use time, plus the reliability of domestic products is not high and there are many failures. Under such a situation, extremely high requirements are imposed on the service capabilities of the manufacturers. Due to the lack of professional skills such as maintenance, online merchants cannot meet the user's demand for services, and it is impossible for enterprises to completely leave dealers and provide prompt and timely after-sales service for users scattered in China. Second, it is difficult to deliver agricultural machinery products online. great. Farmers order one or more machines online, and it is difficult to satisfy long-distance transportation logistics. If there are one or two machines, the expensive transportation costs cannot be digested by the production enterprises, which is also contrary to the "low-priced" online shopping characteristics. In addition, how to deliver the farmer and inspect the car after the shipment are difficult problems to solve in a short time.

The agricultural machinery industry has typical characteristics of economies of scale. This scale is manifested not only in production but also in consumption. Only batch purchases can effectively reduce costs. Even if manufacturers can carry out "customized" production on an intelligent assembly line according to the individual needs of consumers in the future, there are many preconditions. Online shopping breaks through time and space limitations, but if there is no centralized procurement and bulk transportation of agricultural machinery, either you can only do this business, or you can only increase prices. And if the final comprehensive cost exceeds the original traditional sales form, then the agricultural and electrical machinery business can only be a pseudo-concept.

In addition, for intermediary agricultural machinery platform-type websites, it is difficult to establish their own warehouse and sales system. Without the qualifications of relevant financial entities, the closed loop of the transaction cannot be completed, which is one of the reasons why the agricultural and electrical machinery companies are unable to vigorously promote it. Judging from the current industry websites, the most important role is to play the role of information intermediary. Users inquire about products and prices online. If there is a purchase intention, the website is transferred to the manufacturing company, and the manufacturing company completes the final transaction through the traditional local channels.

It is precisely because of the insignificance of the current agricultural and electrical machinery manufacturers that the contradiction between online and offline has not been clearly exposed. Some consumer goods fields such as clothing have given the agricultural and electrical machinery manufacturers a shot. Once the rise of online direct sales, the collision between online direct sales and offline distributors cannot be avoided. After all, the market is so big, and the profit of one line will inevitably affect the benefits of the other line. Some of our agricultural machinery manufacturers have already noticed this contradiction in advance. For a long time, any agricultural machinery manufacturer, even if its brand is strong, dare not engage in a large-scale exchange with its traditional channels, let alone those with weak brands.

Based on the above factors, it seems that the current development of agricultural machinery manufacturers is first to find gaps in agricultural machinery parts (non-critical parts) and some small agricultural machinery products such as sprayers, which is also confirmed by facts. Because some agricultural machinery parts are more versatile, the parts manufacturer also knows the model parameters of the product provided by the host company, etc. The relative price of the parts is not very high, which can greatly reduce the hidden worry of farmers being cheated after paying online. . Of course, the most important thing is that the accessories do not involve the issue of agricultural machinery subsidy and a large number of services mentioned above. In addition, some non-critical parts are mainly related to natural wear and tear, such as a piece of agricultural tape. After a period of wear and tear, change another one. For small agricultural machinery products, the price elasticity is small, the price itself is not high, and the price sensitivity is low. It does not matter even if there is no subsidy. Therefore, it is easy to be accepted by the agricultural and electrical machinery companies.

Of course, the agricultural machinery industry may be the future development trend, and the agricultural machinery industry needs to actively research and innovate the agricultural machinery industry. The development of agricultural and electrical machinery manufacturers is highly related to national macroeconomic policies, social development stages, and technological changes. Perhaps, with the true inclusiveness of agricultural machinery subsidies (whenever anyone buys them), the informatization of rural areas (software and hardware conditions such as networks, computers, mobile phones, etc.) continues to advance, the cultural quality of agricultural practitioners continues to improve, and The continuous improvement of the quality of agricultural machinery products will usher in a real outbreak of agricultural machinery manufacturers. However, judging from the current situation, agricultural and electrical machinery manufacturers still need to go through a long process of accumulation.